Wagtail Design
Wagtail Design
Project / Web Design, Marketing

Cosy Creations

A small crochet business run from the UK
Cosy Creations

Case Study

Overview

Cosy Creations is a UK-based crochet micro‑business selling handmade plushies, accessories, and gifts through a simple, mobile‑first storefront.

Objectives

  • Present products clearly with consistent imagery and descriptions
  • Make browsing and purchasing straightforward on mobile and desktop
  • Communicate handmade quality, care, and small‑business trust

Approach

  • Defined a warm, friendly visual style aligned with the brand
  • Structured product collections for quick scanning and comparison
  • Wrote concise product copy and surfaced key information upfront (price, size, care)
  • Focused on fast load times and clear calls‑to‑action

Outcome

  • Easier product discovery and clearer purchase paths
  • Lightweight pages and a smoother mobile experience
  • Stronger brand clarity around handmade, small‑batch items

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