Project / Web Design

Daedalus

An email builder with both developer and users in mind

Case Study

Overview

Daedalus is an email builder focused on both developers and non‑technical users, enabling teams to design, preview, and ship robust, responsive emails with confidence.

Objectives

Provide a reliable visual editor that outputs production‑ready HTML
Support developer workflows (versioning, components, and previews)
Reduce time from design to send while maintaining consistency

Approach

Component‑based email sections for repeatable, brand‑consistent layouts
Live previews and device‑level testing to catch rendering issues early
Clear content model for copy, media, and variables to streamline collaboration

Outcome

Faster email production with fewer rendering regressions
Better collaboration between marketing and engineering
More consistent branding across campaigns